More Than Likes and Followers: Using Social Media to Develop Your Professional Identity

Beyond likes, turn your online presence into professional capital. In this on-demand course, apply Kegan’s identity framework to social platforms like X and Instagram, use brand and communication strategies to create engaging content, recognize and counter disinformation and negative comments, and build a vibrant network. You’ll understand how purposeful activity on social media can support scholarly impact and academic promotion.

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Availability

On-Demand

Expires on Apr 30, 2027

Cost

Member: $0.00

Non-Member: $55.00

Credit Offered

0.75 CME Credit

0.75 ABIM-MOC Point

0.75 Participation Credit

Overview
Faculty
Accreditation
Recommended

Learning Objectives
After completing this activity, learners should be able to:

Apply Kegan's framework for professional identity development to the use of social media in professional settings.
Use common strategies for communication and brand development to create engaging content for personal and/or organizational accounts.
Recognize and mitigate common pitfalls in social media, including handling disinformation and negative comments.
Build a network or professional community using social media.
Understand how social media can be used as a tool for academic promotion.

Faculty

Jennifer Readlynn
Michelle Brooks, MD
Brett Radler
Giancarlo Toledanes

Faculty Disclosures (PDF)

Faculty Disclosures
The individuals in control of content for this activity have no relevant relationships with ACCME-defined ineligible companies to disclose unless listed here. Any relevant relationships were mitigated prior to the start of this activity.

Accreditation Statement
The Society of Hospital Medicine is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

CME Credit Statement
The Society of Hospital Medicine designates this enduring material for a maximum of 0.75 AMA PRA Category 1 Credit(s)^TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

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