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Insights From Engagement Metrics From a Digitized ...
Insights From Engagement Metrics From a Digitized Clinical Handbook (VIMBOOK.ORG)
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This document describes engagement data from VIMBook.org, a free, digitized clinical handbook created and updated by internal medicine residents at a large academic medical center. The handbook provides practical guidance on common inpatient problems and is revised annually by residents and faculty, with more than 201 contributors across five editions.<br /><br />The authors used Google Analytics over a 12-month period (October 2022 to October 2023) to better understand how readers use the handbook and to inform future revisions. They note that prior research on handbooks has shown benefits such as improved chart documentation, greater clinical knowledge, and lower inpatient care costs, but less is known about reader behavior based on direct observation rather than surveys.<br /><br />Over the study period, the site received about 55,000 visits, with most users coming from U.S. cities and a smaller share from other countries. Traffic was nearly evenly split between mobile and desktop devices. More users increasingly arrived through internet search over time, though about half of visits were via direct referral, suggesting readers were finding useful answers rather than only landing on the site accidentally.<br /><br />The most visited pages were brief, practical sections such as spontaneous bacterial peritonitis, stress-dose steroids, Dobhoff tube placement, MICU/CCU drips, and acute coronary syndromes. These pages were accessed quickly, often in less than one minute, supporting the idea that readers prefer concise, bulleted, rapidly accessible guidance.<br /><br />Overall, the authors conclude that combining qualitative and quantitative data can better reveal what learners want from a clinical handbook: succinct, highly practical content that is easy to access and consult in real time.
Asset Subtitle
Chase J. Webber
Meta Tag
Author List
Beau Hilton, Chase J. Webber, Jacqueline Visina, Lauren Chan, Michael J. Neuss
Category
Innovations
Concept
Engagement Metrics
Concept
Reader Behavior
Concept
Clinical Handbook
Concept
Website Traffic Pattern
Concept
Locally Tailored Handbook
Distinguished
Non-Finalist
Presenter Organization
Vanderbilt University Medical Center
Presenting Author
Chase J. Webber
Track
Technology in Hospital Medicine
Keywords
VIMBook.org
clinical handbook
Google Analytics
internal medicine residents
inpatient problems
reader engagement
mobile and desktop
search traffic
practical guidance
acute coronary syndromes
Engagement Metrics
Reader Behavior
Clinical Handbook
Website Traffic Pattern
Locally Tailored Handbook
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