Ideas to Impact, Part 2: Designing Memorable Posters-Slides

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This presentation by Angela Keniston, PhD, MSPH, titled "Ideas to Impact (Part 2): Designing Memorable Posters," provides key guidance for creating effective scientific posters that attract attention and clearly communicate research or clinical innovations. The core goals are to catch the viewer's eye, make a clear statement supported by evidence, and motivate engagement.<br /><br />The "Rule of 4" structures poster content by answering four essential questions: Why did you do it? What did you do? What answer did you get? What does it mean? This approach helps organize information logically for ease of understanding.<br /><br />Design principles emphasize simplicity and clarity: arranging content left to right with a clear take-home message, using less text and consistent fonts, placing graphics centrally, and favoring bullet points over paragraphs. Complementary colors and white space improve visual appeal, while compact references keep the layout tidy.<br /><br />The poster should be accompanied by a handout and QR code for further details, and presenters are encouraged to practice a narrative to explain their work confidently.<br /><br />Different poster types require tailored content: Quality Improvement/Innovations focus on the problem, objectives, methods, findings, and lessons learned; Clinical Vignettes highlight learning objectives, case info, and discussion; Research posters include background, hypothesis, methods, results, and conclusions.<br /><br />Data presentation should be concise, limiting quantitative displays and qualitative quotes to no more than three each.<br /><br />Technical requirements for ePosters specify landscape orientation, 16:9 aspect ratio, high-resolution PDF format, and suggest using PowerPoint’s export function at print resolution.<br /><br />References include resources on effective scientific poster design and examples of common pitfalls, underscoring the importance of thoughtful, impactful poster creation for successful conference presentations.

Keywords

Scientific Posters

Poster Design

Rule of 4

Visual Communication

Data Presentation

ePoster Technical Requirements

Quality Improvement Posters

Clinical Vignettes

Research Posters

Effective Presentation